Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Level Up Your Game Marketing - Unite Now 2020

Unity via YouTube

Overview

Discover effective game marketing strategies in this 29-minute conference talk from Unite Now 2020. Learn how to level up your game operations and business skills, focusing on mobile free-to-play (F2P) games. Explore best practices for scaling and operating games, including increasing retention, building game economies, managing live service campaigns, and understanding growth metrics. Gain insights into the importance of marketing beyond user acquisition, concept and design considerations, marketability testing, and the role of data and analytics. Understand the significance of lifetime value, organic traffic, and the balance between organic and paid user acquisition. Enhance your game marketing knowledge to drive success in the competitive mobile gaming industry.

Syllabus

Intro
Does marketing equal user acquisition
Concept and design
Marketability test
Marketing contribution
Data and analytics
Lifetime value
Organic traffic
Organic vs paid

Taught by

Unity

Reviews

Start your review of Level Up Your Game Marketing - Unite Now 2020

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.