Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study
Android Developers via YouTube
Overview
Syllabus
Intro
User acquisition and User engagement
Example: Steven Attack the light
The importance of "Kids Friendly"
How does your game stand out?
Example: Ady Time: Game wizard
Localization
Example: Card wards
The game life cycle
Example: Teeny Titans
Maintain and nurture your fan base
Example: Powerpuff yourself
Analytics is KEY!
Marketing strategy
Public Relations
Taught by
Android Developers