Grow Your App or Game Business in Asian Markets - Strategies and Insights
Android Developers via YouTube
Overview
Syllabus
Intro
Japan, Korea, Taiwan, Hong Kong & Southeast Asia
High context culture
Live operations are key to improve user engagement
Live chatting with users Game Master
Live operations at the right moment
Icon style difference
Game style difference
Prepare for global from the beginning
Differences in units
Plan your approach Smart localization is a process
1 Password: Localization excellence
Localize the business model
Sub dollar pricing
Collaboration with local influencers
CPG collaboration
APK translation
Launch, test and iterate
Analyze the users
Botu example of adaptation
Monster Strike: International Expansion
Test Description
Test Screenshots
Overall conversion
A/B testing to improve user acquisition
Learn the user behavior of the market
Taught by
Android Developers