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Classroom Contents
Grow Your App or Game Business in Asian Markets - Strategies and Insights
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- 1 Intro
- 2 Japan, Korea, Taiwan, Hong Kong & Southeast Asia
- 3 High context culture
- 4 Live operations are key to improve user engagement
- 5 Live chatting with users Game Master
- 6 Live operations at the right moment
- 7 Icon style difference
- 8 Game style difference
- 9 Prepare for global from the beginning
- 10 Differences in units
- 11 Plan your approach Smart localization is a process
- 12 1 Password: Localization excellence
- 13 Localize the business model
- 14 Sub dollar pricing
- 15 Collaboration with local influencers
- 16 CPG collaboration
- 17 APK translation
- 18 Launch, test and iterate
- 19 Analyze the users
- 20 Botu example of adaptation
- 21 Monster Strike: International Expansion
- 22 Test Description
- 23 Test Screenshots
- 24 Overall conversion
- 25 A/B testing to improve user acquisition
- 26 Learn the user behavior of the market
