Marketing Analytics Courses and Certifications

Marketing Analytics Mastery: From Strategy to Application

843 ratings at Udemy

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

• Udemy
• 18 hours 35 minutes
• On-Demand
• Paid Course

Applied Analytics (business application - non mathematical)

165 ratings at Udemy

Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, techniques & Success stories

• Udemy
• 3-4 hours
• On-Demand
• Paid Course

Data Science for Marketing

Learn to leverage data science for effective marketing strategies, covering analytics, data mining, modeling, visualization, and key concepts like brand value and customer lifetime value.

• Study.com
• 10 hours 32 minutes
• On-Demand
• Paid Course

Meta

Prepare for the Meta Marketing Science Certification Exam

Comprehensive guide to scheduling, preparing, and taking the Meta Marketing Science Certification exam, with access to study materials and resources.

• Coursera
• 1 hour 26 minutes
• On-Demand
• Free Online Course (Audit)

Edureka

Generative AI's Applications in Marketing Analytics

Explore how Generative AI revolutionizes marketing analytics, uncovering insights, predicting trends, and optimizing campaigns while addressing ethical considerations and data privacy.

• Coursera
• 3 hours 20 minutes
• On-Demand
• Free Online Course (Audit)

Meta Microcredential

Meta Marketing Science Certification Prep

Comprehensive program teaching marketing analytics, statistics, and Meta Ads Manager. Develop in-demand skills for marketing analysis, audience segmentation, and campaign optimization. Prepares for Meta Marketing Science Certification.

• Coursera
• On-Demand
• Paid Course
• 4 courses

Coursera Instructor Network

Marketing Analytics: Data Predictions and Dashboards

Transform complex data into strategic marketing insights through analytics, predictive modeling, and visual dashboards. Learn to collect, analyze, and forecast trends for informed decision-making and optimized marketing strategies.

• Coursera
• 1 hour 32 minutes
• On-Demand
• Paid Course

Marketing Foundations: Analytics

1237 ratings at LinkedIn Learning

Learn how web analytics can improve your marketing game.

• LinkedIn Learning
• 1 hour 3 minutes
• On-Demand
• Free Trial Available

Marketing Analytics: Presenting Digital Marketing Data

751 ratings at LinkedIn Learning

Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.

• LinkedIn Learning
• 1 hour
• On-Demand
• Free Trial Available

Agile Marketing Foundations

394 ratings at LinkedIn Learning

Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.

• LinkedIn Learning
• 1 hour
• On-Demand
• Free Trial Available

Introduction to Attribution and Mix Modeling

187 ratings at LinkedIn Learning

Discover how to analyze marketing data with models. Learn about some of the most common attribution models, explore best practices for using different models, and more.

• LinkedIn Learning
• 1 hour 41 minutes
• On-Demand
• Free Trial Available

Marketing Foundations: Analytics

178 ratings at LinkedIn Learning

Learn how web analytics can improve your marketing game.

• LinkedIn Learning
• 1-2 hours
• On-Demand
• Free Trial Available

Oracle

How Marketing Can Drive Deeper, Meaningful Relationships - Tata CLiQ Case Study

Discover how Tata CLiQ leverages data-driven insights to enhance customer relationships and drive business growth in e-commerce, focusing on deep RCS and martech utilization.

• YouTube
• 20 minutes
• On-Demand
• Free Video

Infosecurity Europe

Marketing Strategies: Audience Overview and Support Tools

Explore key marketing behaviors, personas, and tools for effective exhibitor engagement at Infosecurity Europe, including digital platforms and smart technologies.

• YouTube
• 28 minutes
• On-Demand
• Free Video

Databricks

Building a Modern Marketing Team with Machine Learning and Databricks

Discover how Rogers leverages ML and Databricks to revolutionize marketing, featuring a reusable framework for data science across industries and insights on implementing key marketing models.

• YouTube
• 30 minutes
• On-Demand
• Free Video