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XuetangX

热购物中的冷思考——618的消费者行为学解读

Hunan University via XuetangX

Overview

Explore consumer behavior psychology during China's major "618" shopping festival through this insightful lecture that analyzes shopping patterns, decision-making processes, and behavioral economics principles at play during large-scale e-commerce events.

Syllabus

  • 热购物中的冷思考——618的消费者行为学解读

    Taught by

    Wei Wan, Bell Chow, Luluo Peng, and Jie Xiao

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