Explore consumer behavior psychology during China's major "618" shopping festival through this insightful lecture that analyzes shopping patterns, decision-making processes, and behavioral economics principles at play during large-scale e-commerce events.
Overview
Syllabus
- 热购物中的冷思考——618的消费者行为学解读
Taught by
Wei Wan, Bell Chow, Luluo Peng, and Jie Xiao