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Google

Marketing digital e e-commerce do Google

Google via Coursera Professional Certificate

Overview

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Prepare-se para uma nova carreira em marketing digital e e-commerce. Tudo em menos de seis meses. Não é necessário ter experiência ou um diploma. Mais do que nunca, as empresas precisam de talentos em marketing digital e e-commerce; 86% dos líderes de empresas indicam que o comércio digital será o caminho mais relevante para o crescimento. Há 218 mil vagas de emprego nos EUA nesta crescente área de atuação, com um salário anual inicial médio de US$ 51.000.¹ Você desenvolverá habilidades para vagas de iniciante e saberá como usar ferramentas e plataformas como Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify e Twitter. Você aprenderá com especialistas do Google sobre o assunto e terá a chance de criar seu próprio portfólio com projetos como personas de clientes e calendários de mídia social. Nos EUA, 75% dos graduados no Certificado de Carreira do Google relatam ver um impacto positivo em sua carreira dentro de seis meses² Confira todos os Certificados de Carreira do Google aqui. Este programa não é confidencial. Todos os recursos do Google Busca ensinados estão disponíveis publicamente. Leia a documentação oficial do Google Busca. ¹Dados salariais do relatório Burning Glass Labor Insight dos EUA (mediana com 0-5 anos de experiência) e dados de vagas para iniciantes. Dados para vagas relevantes aos programas oferecidos (01/04/2021 - 31/03/2022). ²Com base nas respostas da pesquisa com graduados no programa, EUA, 2021

Syllabus

Course 1: Foundations of Digital Marketing and E-commerce
- Offered by Google. This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with ... Enroll for free.

Course 2: Attract and Engage Customers with Digital Marketing
- Offered by Google. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 3: From Likes to Leads: Interact with Customers Online
- Offered by Google. From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 4: Think Outside the Inbox: Email Marketing
- Offered by Google. Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce ... Enroll for free.

Course 5: Assess for Success: Marketing Analytics and Measurement
- Offered by Google. Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & ... Enroll for free.

Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
- Offered by Google. Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing ... Enroll for free.

Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
- Offered by Google. You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google ... Enroll for free.

Courses

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