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LinkedIn Learning

Develop Your B2B Marketing Skills

via LinkedIn Learning Path

Overview

Improve your expertise in B2B marketing by delving deeper into the best practices. This includes how to write marketing plans, leverage content marketing, set a pricing strategy, and many more key foundational B2B marketing skills.
  • Learn the fundamentals of B2B marketing.
  • Learn to write effective B2B marketing plans.
  • Learn about insightful B2B market research and GTM strategy.

Syllabus

Courses under this program:
Course 1: Market Research: B2B
-Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan.

Course 2: B2B Marketing Foundations
-Learn the critical strategies to improve your marketing efforts in the dynamic B2B marketing space.

Course 3: How to Write a B2B Marketing Plan
-Learn how to create, implement, and modify a strategic and successful B2B marketing plan.

Course 4: B2B Go-to-Market Strategy: How to Transform Your Business
-Gain a practical B2B Go-to-market playbook to help you align your teams with a common goal.

Course 5: B2B Foundations: Content Marketing
-Learn how to leverage content marketing to enhance your B2B awareness, reputation, and success.

Course 6: B2B Marketing on LinkedIn
-Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.

Course 7: B2B Marketing: Pricing Strategies
-Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

Courses

Taught by

Sarah Weise, Dina Shapiro, Pam Didner, Sangram Vajre, David Bain, Viveka von Rosen and Drew Boyd

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