Market Research: B2B

Introduction

• How to conduct B2B market research

1. Best Practices for B2B Market Research

• Mindset of a B2B marketer
• B2B buyer personas for market research
• Journey mapping in B2B market research

2. Critical Planning for Successful B2B Market Research

• Planning your market research project
• Defining your research goals
• Internal stakeholder interviews
• Selecting the best methodologies for B2B market research
• Agenda for team kickoff meeting
• Asking the right research questions in B2B market research

3. Applying Effective B2B Research Methodologies

• Landscape analysis for B2B market sizing
• In-depth interviews (IDIs) for B2B market research
• Surveys: Traditional and video options
• Recruiting a B2B audience and budgeting for market research

Conclusion

• Implementing your B2B market research plan