100 Most Popular Courses For October

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

B2B Go-to-Market Strategy: How to Transform Your Business

via LinkedIn Learning

Go to class Write review

Overview

Gain a practical B2B Go-to-market playbook to help you align your teams with a common goal.

Syllabus

Introduction
  • How to build your go-to-market process
1. Mapping a B2B Go-to-Market Process
  • Navigating GTM as a process
  • Helping your CEO make better GTM decisions
  • Defining your niche in B2B GTM
  • Justifying the role of RevOps for GTM
  • Valuing customer retention in your GTM model
  • Mapping GTM strategy to the customer buying experience
  • Elevating customer voice in your GTM strategy
  • Aligning stakeholders in your GTM strategy
2. Using a B2B Go-to-Market Strategy for Growth
  • Using a GTM growth framework for your B2B business
  • Identifying your ideal customer profile (ICP)
  • How to operate your business more effectively
  • Getting ready to scale your B2B business
  • Finding the best path to grow your B2B business
Conclusion
  • Refining your GTM strategy

Taught by

Sangram Vajre

Reviews

4.7 rating at LinkedIn Learning based on 727 ratings

Start your review of B2B Go-to-Market Strategy: How to Transform Your Business

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.