Gain a practical B2B Go-to-market playbook to help you align your teams with a common goal.
B2B Go-to-Market Strategy: How to Transform Your Business
Overview
Syllabus
Introduction
- How to build your go-to-market process
- Navigating GTM as a process
- Helping your CEO make better GTM decisions
- Defining your niche in B2B GTM
- Justifying the role of RevOps for GTM
- Valuing customer retention in your GTM model
- Mapping GTM strategy to the customer buying experience
- Elevating customer voice in your GTM strategy
- Aligning stakeholders in your GTM strategy
- Using a GTM growth framework for your B2B business
- Identifying your ideal customer profile (ICP)
- How to operate your business more effectively
- Getting ready to scale your B2B business
- Finding the best path to grow your B2B business
- Refining your GTM strategy
Taught by
Sangram Vajre
