Learn effective pricing strategies for marketing business-to-business (B2B) products and services.
Overview
Syllabus
Introduction
- How to be successful at B2B pricing
- How to approach B2B pricing effectively
- Outlining the B2B pricing process: Five steps
- Defining price, cost, and value in B2B pricing
- How to map value in B2B pricing
- Defining stakeholders and their role in B2B pricing
- Linking your marketing and pricing strategy
- How to communicate your B2B price
- How to create pricing tiers
- How to approach tenders and contracts in B2B pricing
- Managing tenders and contracts in B2B pricing
- How to manage B2B price competition
- Creating a B2B pricing competency
Taught by
Drew Boyd
