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LinkedIn Learning

B2B Marketing Foundations

via LinkedIn Learning

Overview

Learn the critical strategies to improve your marketing efforts in the dynamic B2B marketing space.

Syllabus

Introduction
  • B2B marketing today
1. Define the Role of a B2B Marketer
  • A B2B marketer's responsibilities
  • Maximize relationships between B2B marketers and salespeople
  • How to fix a marketing and sales collaboration: An example
2. How to Develop a B2B Acquisition Plan
  • Draw in prospects through inbound marketing
  • Reach out to prospects through outbound marketing
  • How to create integrated B2B marketing: An example
3. How to Create a CRM Retention Strategy
  • Use CRM to sustain your business
  • Leverage best practice CRM elements in your strategy
  • Use a CRM strategy to retain customers: An example
4. How to Engage B2B Customers through the Power of Insight
  • Use insight to create a connection
  • How to create empathetic B2B marketing: An example
Conclusion
  • Immediate next steps to develop a B2B marketing plan

Taught by

Dina Shapiro

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4.7 rating at LinkedIn Learning based on 807 ratings

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