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B2B Foundations: Content Marketing

via LinkedIn Learning

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Overview

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Learn how to leverage content marketing to enhance your B2B awareness, reputation, and success.

Syllabus

Introduction

Modern content marketing for B2B brands

1. How to Build a B2B Content Marketing Model

Why you need to bend the traditional marketing funnel
How to segment content based upon purpose: 3H framework

2. How to Craft Your B2B Content Assets: Hero, Help, and Hub

How to drive B2B brand awareness using Hero content
How to achieve SEO success using Help content
How to stay top of mind using Hub content

3. Building on the B2B Content Marketing Model

How to segment content based upon purpose: 6H framework

4. How to Craft Your B2B Content Assets: Heart, Happy, and Human

How to drive conversions using Heart content
How to encourage customers to stay with Happy content
How to turn customers into advocates using Human content

5. How to Generate a B2B Content Value Chain

How to layer the creation of B2B marketing content
How to build a comprehensive B2B content plan
Apply your B2B traffic generating activities to the model

Conclusion

Be purpose driven with your content creation

Taught by

David Bain

Reviews

4.7 rating at LinkedIn Learning based on 190 ratings

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