How to Increase Sales on Shopify with Content Marketing

Overview

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Delve into the essential concepts and actionable techniques that will empower you to leverage content marketing effectively to fuel the growth of your Shopify store. This course covers everything from understanding the fundamentals of content marketing to hands-on strategies for creating compelling content.

Syllabus

Intro

Dive into the essentials of content marketing with this focused course, tailored for Shopify store owners. Led by Vanhishikha Bhargava, a seasoned expert in content strategy, you'll explore how to leverage content marketing and AI tools from Semrush to boost your store's growth.

Lesson 1: Content Marketing Basics

This lesson explores the true essence of content marketing beyond mere content creation, focusing on understanding buyer behaviors, crafting engaging content, and mastering distribution.

Lesson 2: Content Marketing Sales Funnel and the Buyer’s Journey

Unlock the secrets of the buyer's journey and how content marketing propels potential customers from awareness to decision. This lesson peels back the layers of a typical online shopper's path, highlighting the critical stages of Awareness, Consideration, and Decision, and the role of tailored content at each stage.

Lesson 3: How to Create a Content Marketing Strategy

This lesson will guide you through developing a comprehensive content marketing strategy, starting from defining your objectives and identifying your audience to creating and distributing content effectively. You'll learn how to conduct industry research, optimize for SEO, and measure the success of your strategy to ensure your marketing efforts are impactful and aligned with your goals.

Lesson 4: How to Measure the Success of Content Marketing

This lesson will outline the key metrics to measure in order to get a complete picture of the performance of your content marketing strategies.

Lesson 5: Summary

In this lesson, you'll reflect on what you've learned throughout the course and be given three content marketing principles to consider as you move forward with your strategies.