Advanced Content and Social Tactics to Optimize SEO

Overview

Class Central Tips

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Syllabus

Introduction to Advanced Content and Social Tactics to Optimize SEO

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.

Influencer Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!

Creating Outstanding Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?