Lead Scoring Courses and Certifications

Marketo for Managers

713 ratings at Udemy

Finally! A course for the busy marketer to master the essentials of Marketo

• Udemy
• 2 hours 26 minutes
• On-Demand
• Paid Course

Beginner to Marketo Certified Professional

406 ratings at Udemy

The only resource you need to learn Marketo and get yourself certified

• Udemy
• 11 hours 59 minutes
• On-Demand
• Paid Course

Salesforce Pardot Intro Training: Build Skills in 2024!

166 ratings at Udemy

Marketing Cloud Account Engagement (Pardot) Basics

• Udemy
• 1 hour 45 minutes
• On-Demand
• Paid Course

Marketing Automation: Strategy & Implementation

132 ratings at Udemy

Learn to strategize, implement, and optimize marketing automation systems, including lead scoring, segmentation, and smart content for business growth.

• Udemy
• 1-2 hours
• On-Demand
• Paid Course

Marketo Course: SCRATCH TO EXPERT

88 ratings at Udemy

Complete Marketo course for beginners to learn everything from scratch to advanced level.

• Udemy
• 19 hours 34 minutes
• On-Demand
• Paid Course

HubSpot

Lead Management with HubSpot

Optimize lead management using HubSpot tools. Learn to segment, qualify, nurture, score, and route leads effectively. Create strategies, implement workflows, and measure success with dashboards and reports.

• Coursera
• 21 hours 37 minutes
• On-Demand
• Free Online Course (Audit)

Mastering Oracle Eloqua - Learning Journey

45 ratings at Udemy

Master the Power of Eloqua: A Comprehensive Learning Journey for Marketing Automation Success

• Udemy
• 9 hours 22 minutes
• On-Demand
• Paid Course

The Data Science of Retail, Sales, and Commerce

288 ratings at LinkedIn Learning

Discover how consumer data can be analyzed to learn about customers and impact sales.

• LinkedIn Learning
• 1 hour 10 minutes
• On-Demand
• Free Trial Available

Lead Generation Foundations

181 ratings at LinkedIn Learning

This course explores the basics of lead generation and provides a roadmap for building a plan to attract prospects, qualify leads, and convert qualified leads to customers.

• LinkedIn Learning
• 30 minutes
• On-Demand
• Free Trial Available

How to Generate Marketing Leads with AI

178 ratings at LinkedIn Learning

Get the knowledge and skills you need to leverage artificial intelligence for lead generation.

• LinkedIn Learning
• 27 minutes
• On-Demand
• Free Trial Available

ActiveCampaign Tutorials

Master ActiveCampaign for automated customer experiences: create newsletters, email courses, and sales funnels. Learn list management, automation triggers, lead scoring, and personalization techniques.

• YouTube
• 10 hours
• On-Demand
• Free Video

ActiveCampaign Course

Master ActiveCampaign: Learn account setup, lists, contacts, automations, email editing, forms, site tracking, lead scoring, dynamic content, integrations, and reporting for effective marketing automation.

• YouTube
• 2 hours 30 minutes
• On-Demand
• Free Video

Master lead management fundamentals, develop effective strategies, and implement HubSpot tools to align marketing and sales teams, nurture leads, and boost conversions.

• HubSpot Academy
• 2-3 hours
• On-Demand
• Free Online Course

Analyze insights in Dynamics 365 Customer Insights - Journeys

Explore Dynamics 365 Customer Insights - Journeys analytics to evaluate marketing efforts, visualize activities, and customize calendars for improved decision-making and campaign effectiveness.

• Microsoft Learn
• 1 hour 49 minutes
• On-Demand
• Free Online Course

Oracle

Transforming Lead Management with Machine Learning at Oracle

Discover how Oracle transformed lead management using machine learning, achieving 2X improvement in lead-to-opportunity conversion through automated routing and innovative CX Cloud strategies.

• YouTube
• 43 minutes
• On-Demand
• Free Video