Lead Scoring Courses and Certifications

Marketing Automation: Strategy & Implementation

132 ratings at Udemy

Learn to strategize, implement, and optimize marketing automation systems, including lead scoring, segmentation, and smart content for business growth.

• Udemy
• 1-2 hours
• On-Demand
• Paid Course

HubSpot

Lead Management with HubSpot

Optimize lead management using HubSpot tools. Learn to segment, qualify, nurture, score, and route leads effectively. Create strategies, implement workflows, and measure success with dashboards and reports.

• Coursera
• 21 hours 37 minutes
• On-Demand
• Free Online Course (Audit)

The Data Science of Retail, Sales, and Commerce

288 ratings at LinkedIn Learning

Discover how consumer data can be analyzed to learn about customers and impact sales.

• LinkedIn Learning
• 1 hour 10 minutes
• On-Demand
• Free Trial Available

Lead Generation Foundations

181 ratings at LinkedIn Learning

This course explores the basics of lead generation and provides a roadmap for building a plan to attract prospects, qualify leads, and convert qualified leads to customers.

• LinkedIn Learning
• 30 minutes
• On-Demand
• Free Trial Available

How to Generate Marketing Leads with AI

178 ratings at LinkedIn Learning

Get the knowledge and skills you need to leverage artificial intelligence for lead generation.

• LinkedIn Learning
• 27 minutes
• On-Demand
• Free Trial Available

ActiveCampaign Tutorials

Master ActiveCampaign for automated customer experiences: create newsletters, email courses, and sales funnels. Learn list management, automation triggers, lead scoring, and personalization techniques.

• YouTube
• 10 hours
• On-Demand
• Free Video

ActiveCampaign Course

Master ActiveCampaign: Learn account setup, lists, contacts, automations, email editing, forms, site tracking, lead scoring, dynamic content, integrations, and reporting for effective marketing automation.

• YouTube
• 2 hours 30 minutes
• On-Demand
• Free Video

Master lead management fundamentals, develop effective strategies, and implement HubSpot tools to align marketing and sales teams, nurture leads, and boost conversions.

• HubSpot Academy
• 2-3 hours
• On-Demand
• Free Online Course

Oracle

Transforming Lead Management with Machine Learning at Oracle

Discover how Oracle transformed lead management using machine learning, achieving 2X improvement in lead-to-opportunity conversion through automated routing and innovative CX Cloud strategies.

• YouTube
• 43 minutes
• On-Demand
• Free Video

Umar Tazkeer

Fundamentals of Marketing - Marketing Basics for Beginners

Comprehensive exploration of marketing fundamentals, covering essential concepts, strategies, and frameworks to equip beginners with a solid foundation in modern marketing practices.

• YouTube
• 3 hours 11 minutes
• On-Demand
• Free Video

The Challenges of Deploying Real-time AI for Finance and How Open Source Can Help

Exploring challenges in deploying real-time AI for finance and how open-source solutions like feature stores can address them. Includes case studies and resources for implementing MLOps in fintech.

• YouTube
• 43 minutes
• On-Demand
• Free Video

Shaw Talebi

Three AI Use Cases for Analyzing Sales Data

Explore three practical AI applications for analyzing sales data, demonstrated with real-world examples from a warm outreach campaign. Learn data augmentation, structuring unstructured data, and lead scoring techniques.

• YouTube
• 29 minutes
• On-Demand
• Free Video

Analyze insights in Dynamics 365 Customer Insights - Journeys

Explore Dynamics 365 Customer Insights - Journeys analytics to evaluate marketing efforts, visualize activities, and customize calendars for improved decision-making and campaign effectiveness.

• Microsoft Learn
• 1 hour 49 minutes
• On-Demand
• Free Online Course

Marketing Automation with AI and HubSpot: Plan to Execution

Learn to develop and execute a marketing automation strategy using AI and HubSpot. Create lead nurturing workflows, design campaigns, and analyze performance with ChatGPT and HubSpot integration.

• Coursera
• 2 hours 21 minutes
• On-Demand
• Paid Course

HubSpot

إدارة العملاء المحتملين باستخدام HubSpot

تعلم إنشاء وتنفيذ استراتيجية فعالة لإدارة العملاء المحتملين باستخدام HubSpot، بدءًا من التخطيط وحتى التقييم والتوجيه وقياس النتائج.

• Coursera
• 21 hours 37 minutes
• On-Demand
• Free Online Course (Audit)