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LinkedIn Learning

Lead Generation Foundations

via LinkedIn Learning

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Overview

This course explores the basics of lead generation and provides a roadmap for building a plan to attract prospects, qualify leads, and convert qualified leads to customers.

Syllabus

Introduction
  • Getting started with lead generation
1. Lead Generation Strategy: Attracting Leads
  • Attracting leads: Begin with a lead generation plan
  • Engaging your marketing leads
  • Example: Using social publishing to engage leads
2. Converting Your Marketing Leads to Qualified Leads
  • Qualifying leads: Optimize your website and landing page
  • Using call-to-action (CTA) to boost click-through rate (CTR)
  • Developing your marketing form for a seamless experience
3. Converting Qualified Leads to Customers
  • Creating a database with lead scoring for prioritization
  • Using personalized emails to grow relationships with leads
  • Example: Personalization to convert a qualified lead
Conclusion
  • Cultivating relationships for customer loyalty and advocacy

Taught by

Dina Shapiro

Reviews

4.7 rating at LinkedIn Learning based on 181 ratings

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