Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Lead Generation Foundations

via LinkedIn Learning

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
This course explores the basics of lead generation and provides a roadmap for building a plan to attract prospects, qualify leads, and convert qualified leads to customers.

Syllabus

Introduction
  • Getting started with lead generation
1. Lead Generation Strategy: Attracting Leads
  • Attracting leads: Begin with a lead generation plan
  • Engaging your marketing leads
  • Example: Using social publishing to engage leads
2. Converting Your Marketing Leads to Qualified Leads
  • Qualifying leads: Optimize your website and landing page
  • Using call-to-action (CTA) to boost click-through rate (CTR)
  • Developing your marketing form for a seamless experience
3. Converting Qualified Leads to Customers
  • Creating a database with lead scoring for prioritization
  • Using personalized emails to grow relationships with leads
  • Example: Personalization to convert a qualified lead
Conclusion
  • Cultivating relationships for customer loyalty and advocacy

Taught by

Dina Shapiro

Reviews

4.7 rating at LinkedIn Learning based on 181 ratings

Start your review of Lead Generation Foundations

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.