What you'll learn:
- Understand what Marketing Automation is why companies invest in tools like Marketo
- Review the knowledge requirements to become a Marketo Certified Professional
- Become comfortable navigating through and understanding the different parts of the Marketo platform
- Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus)
- Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough
- Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model
Are you looking to learn how to use Marketo?
This course was designed and recorded in 2023 with the objective of getting you Marketo Certified Professional exam-ready, without assuming any prior knowledge of Marketo.
Therefore, whether you’re brand new to Marketo and have barely logged in, or you think you’re just about ready to book or sit your exam and want to fill any knowledge gaps, this course is designed for you. Alternatively, if you're just looking to learn to use Marketo without then taking the certification, the course does this just as well.
The course is designed to follow the same roadmap as the exam, is split out into the same sections as the exam and covers all the content Marketo sets out to make you a competent user of the tool. It concludes with some pre-exam tips and mock questions to help with your final preparations if you are looking to become certified.
As an experienced Marketo user of 9 years, the trainer is keen to tie in applied experiences to help share best practices throughout the course and balance the use of slides to simplify concepts and as revision-worthy summations, with as much time possible focused on live demonstrations in Marketo.
Please Note: The exam content covered in this course is for the ‘Certified Professional’ and DOES NOT cover everything for the more advanced ‘Certified Expert’ exam.
Adobe also recommends six months hands-on experience in Marketo prior to taking any certification exam.
