What you'll learn:
- You will understand the power of Pardot and the variety of features it offers
- You will understand how Pardot fits into the Salesforce universe
- You will learn how to capture web visitors into known leads
- You will learn how companies deliver customized emails by the masses
- You will be able to create target lists based on Salesforce data fields
- You will be able to set scoring to prioritize prospects
- You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
- You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take
Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.
This is an introductory course for the Salesforce Marketing Cloud Account Engagement marketing automation software, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.
If you are looking to build your skills in marketing automation or Salesforce, there couldn’t be a better time than now or a better course than this!
