Introduction - Pardot (Salesforce B2B Marketing Automation)

• The main goal of the course is to make you a skilled Pardot professional —even if you have not worked in a marketing automation platform before.

This course covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Pardot platform. The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Pardot platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Pardot.