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Trailhead

Automate Marketing to Businesses with Pardot for Salesforce Classic

Salesforce via Trailhead

Overview

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.
  • See your marketing and sales data in one place and sell more effectively.
  • Connect Pardot to Salesforce to align your marketing and sales teams.
  • Use datasets, lenses, and dashboards to organize and analyze your marketing data.
  • Learn how Salesforce Engage can help align your sales and marketing teams.

Syllabus

  • B2B Marketing Analytics Basics
    • Get Started with B2B Marketing Analytics
    • Set Up B2B Marketing Analytics
  • Salesforce & Pardot Integration
    • Get Started with Salesforce for Pardot
    • Set Up the Connector in Pardot
    • Configure Your Salesforce Account
    • Configure Your Pardot Account
  • Datasets and Dashboards in B2B Marketing Analytics
    • Learn About Datasets
    • Explore the Standard Dashboards
    • Build Customized Dashboards
  • Salesforce Engage Basics
    • Get Started with Salesforce Engage
    • Explore Salesforce Engage Features

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