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Microsoft

Analyze insights in Dynamics 365 Customer Insights - Journeys

Microsoft via Microsoft Learn

Overview

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  • Module 1: Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.
  • In this module, you will:

    • Review and analyze results from Dynamics 365 Marketing insights.
  • Module 2: Visualize marketing activities, view entities, and related activities, and customize your marketing calendars.
  • In this module, you will:

    • Review entity calendars
    • Review form calendars
    • Create and customize marketing calendars

Syllabus

  • Module 1: Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
    • Introduction to Marketing insights
    • Contact insights
    • Lead insights
    • Lead scoring insights
    • Account insights
    • Segment insights
    • Customer journey insights
    • Marketing email insights
    • Marketing page and form insights
    • Website insights
    • Social insights
    • Redirect insights
    • Check your knowledge
    • Summary
  • Module 2: Review the marketing calendar in Dynamics 365 Marketing
    • Introduction
    • Entity level calendars
    • Form-level calendars
    • Create and customize marketing calendars
    • Check your knowledge
    • Summary

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