Brand Equity Courses and Certifications

University of Pennsylvania;  Wharton

Introduction to Marketing

71 reviews

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Developing a Winning Marketing Strategy

1697 ratings at Coursera

Learn to create value through marketing by understanding buyer behavior, exploring marketing mix elements, and developing analytical skills to solve business problems and craft effective strategies.

• Coursera
• 16 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Brand Management

12 ratings at edX

Key brand management terminology and principles are demystified in this course.

• edX
• 5 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

IESE Business School

Marketing: Customer Needs and Wants

452 ratings at Coursera

Explore marketing fundamentals, product decisions, brand building, and communication strategies to understand customer needs and create effective marketing plans.

• Coursera
• 10 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

How To Promote a Fashion Brand - FASHION MARKETING: Strategies for Promoting & Branding your Designs

Strategies for promoting a fashion brand through cohesive branding, social media engagement, online marketing, print campaigns, fashion shows, and PR to build brand equity and global visibility.

• Skillshare
• 49 minutes
• On-Demand
• Free Trial Available

Strategic Brand Management

Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming i…

• Coursera
• 1 day 9 hours 39 minutes
• On-Demand
• Free Online Course (Audit)

Brand Management

Explore key concepts, frameworks, and principles of brand management, focusing on identity, positioning, communication, and equity, with examples from various markets, particularly India.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Advanced Branding

1414 ratings at LinkedIn Learning

Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

• LinkedIn Learning
• 1 hour 6 minutes
• On-Demand
• Free Trial Available

IIT Roorkee;  NPTEL

Product and Brand Management

Comprehensive exploration of product and brand management, covering planning, development, equity, valuation, and organizational aspects. Ideal for marketing students and professionals seeking to excel.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

How to Build a Memorable Brand

How to Build a Memorable Brand with Carolina Rogoll

• CreativeLive
• 2 hours 36 minutes
• On-Demand
• $29.00

Futur Academy

Hilton Logo Redesign with Hadeel Sayed Ahmad

Explore the intricate process of redesigning the Hilton Hotels logo, from research and analysis to final execution, with insights on brand equity and design thinking.

• YouTube
• 54 minutes
• On-Demand
• Free Online Course

A Importância Estratégica da Marca: Conceitos Básicos

3034 ratings at FGV Educação Executiva

Explore conceitos de identidade, marca e reputação. Desenvolva visão ampla de branding, compreendendo brand equity e arquitetura de marca para estratégias eficazes.

• FGV Educação Executiva
• 5 hours
• On-Demand
• Free Certificate

Brand management in digital economy

Курс рассматривает вопросы, связанные с управлением брендами и портфелями брендов в условиях цифровой экономики.

• Coursera
• 6 weeks
• Finished
• Free Online Course (Audit)

IESE Business School

Marketing: Understanding Your Customers

Explore customer identification, classification, and purchase decision-making methods. Learn marketing fundamentals, product strategies, brand building, and effective communication techniques.

• Coursera
• 4 weeks
• Finished
• Free Online Course (Audit)