Good design is critical to driving business. Discover how top designers like Sean Adams and Amy Balliett are using design-driven solutions to fuel company success.
Overview
Syllabus
1. Sean Adams
- Design is universal
- Design is communication—not style
- Typefaces and your resume
- Design thinking for business planning
- Need a new logo? Maybe not
- Do you know your brand equity?
- Finding solutions to problems through design thinking
- Focus groups are terrible
- What to say (or not say) to your design team
- A good design brief
- Design is process
- Design as a business approach
- Designing your culture
- Why quality design is far more important than quantity
- Realistic budgeting for visual content
- The ROI of visual content for business
- Freelance vs. agency vs. in-house
- Business goals should drive visual content
- Negotiating the cost of your visual content
- Realistic timing of visual content development
- Working with an agency for visual design
Taught by
Sean Adams, Amy Balliett, Bonnie Siegler and Justin Ahrens
