About the course:The structure of this course is based on one of the most important learning required for all the students seeking to join professional life and all the professionals seeking to excel including heads and leaders of institutions and Non-Profit and even Government Organizations. Its a combined package of two subjects to give its readers a comprehensive knowledge.PRE-REQUISITE : Basic understanding of Fundamentals of Marketing will be beneficialINTENDED AUDIENCE :Students of Marketing, Students who wish to learn Marketing and Branding, Executives and AdministratorsINDUSTRY SUPPORT :All industries, institutions and even individuals who may think of promoting themselves and their products and services as brands
Overview
Syllabus
Week 1:Introduction to Product Management
Week 2:Product Planning
Week 3:Product Category Analysis
Week 4:Insight, Innovation and Design Thinking
Week 5:New Product development
Week 6:Brand and Brand Management
Week 7:Brand Equity and Value chain
Week 8:Brand Valuation and Brand Loyalty
Week 9:Brand Life cycles and Organizational Designs
Week 10:Brand Architecture
Week 11:Brand Equity Measurement
Week 12:Ethics and Spirituality for Product and Brand Management
Week 12:Ethics and Spirituality for Product and Brand Management
Taught by
Prof. Vinay Sharma
