International Business Management is a professional core course of business English major, which teaches management knowledge and skills in international business activities to international trade salesmen and international business basic managers. To enable students to understand the organizational setup and functions of export-oriented business enterprises, master the management concepts, methods, means and innovation of business strategy management, human resource management, financial management and marketing management in business activities, have the basic skills to expand business business and implement business management in export-oriented enterprises, and have strong organization, coordination ability, ability to analyze and solve practical problems and excellent professional ethics.
Overview
Syllabus
- Chapter I Enterprise Establishment and Management Cognition
- Section 1 Enterprise Establishment and Organizational Structure
- Section 2 Management Overview
- Chapter II Analysis of International Business and Business Environment
- Section 1 Analysis of Business Environment
- Section 2 International Economic Organizations
- Chapter III Business Strategy Management of International Enterprises
- Section1 International business strategy formulation
- Chapter IV International Marketing Management
- Section 1 Overview of Marketing Management and Target Market Segmentation
- Section 2 Marketing Research
- Section 3 Marketing Management Strategy
- Section 4 Marketing Strategies for Cross border E-commerce Enterprises
- Chapter V Human Resource Management
- Section 1 Understanding international human resource management
- Section 2 Application of Human Resource Management Strategies
- Section 3 Management of Expatriates
- Chapter VI Financial Management
- Section 1 Overview of Financial Management
- Section 2 Financial Management Strategy
- Section 3 Foreign Exchange Risk Management
- Final questions
Taught by
Xinjiang Agricultural Vocational and Technical University
