This is an introductory and comprehensive course in international business. The basic content of the course includes (1) an overview of the means of conducting international business, with an emphasis on what makes international different from domestic; (2) the effects of the social systems within countries on the conduct of international business; (3) the financial exchange systems and institutions that measure and facilitate international transactions; (4) the dynamic interface between countries and companies attempting to conduct foreign business activities; (5) corporate strategy alternatives for global operations; and (6) international activities that fall largely within functional disciplines.
Overview
Syllabus
- Chapter 1 Globalization
- 1.1 What is globalization?
- 1.2 Drivers of globalization
- 1.3 Global institutions and changing demographics of the global Economy
- 1.4 Globalization debate and managing in the global marketplace
- Chapter 2 National difference in political economy
- 2.1 National differences in political system
- 2.2 National differences in economic system
- 2.3 National differences in legal system
- 2.4 National differences in economic development
- 2.5 Political economy and managing Implications
- Chapter 3 National Difference in Culture
- 3.1 What is culture ?
- 3.2 Determinants of cultural difference
- 3.3 Cultural difference in work place
- 3.4 Cultural differences and business implications
- Chapter 4 The Foreign Exchange Market
- 4.1 Functions of the foreign exchange market.
- 4.2 Determinants of currency exchange rates
- 4.3 Exchange rate forecasting and types of exposure
- 4.4 Implications for international business
- Chapter 5 The Strategy of International Business
- 5.1 Strategy choices of international business
- 5.2 Benefits of global expansion
- 5.3 Competitive pressures and strategy choices
- 5.4 Evolution of strategy and strategic fit
- Chapter 6 Entry Strategy and Strategic Alliances
- 6.1 Basic entry decisions
- 6.2 Entry modes
- 6.3 Entry mode selection
- 6.4 Strategic alliances
- Chapter 7 Organization of International Business
- 7.1 Organizational architecture
- 7.2 Organizational structure
- 7.3 Control systems and incentives
- 7.4 Processes and corporate culture
- 7.5 Synthesis of strategy and architecture
- 7.6 Environment, strategy and architecture change
- Chapter 8 Global Production, Outsourcing, and Logistics
- 8.1 Strategy, production, and supply chain management
- 8.2 Location of production
- 8.3 Make-or-buy decision
- 8.4 Managing global supply chain
- Chapter 9 Global Marketing and R&D
- 9.1 Globalization of markets and market segmentation
- 9.2 Product attributes and distribution strategy
- 9.3 Communication strategy
- 9.4 Pricing strategy
- 9.5 Configuring the market mix and market research
- 9.6 Product development
- Chapter 10 Global human resource management
- 10.1 Strategic role of global HRM
- 10.2 Staffing policy
- 10.3 Training and management development
- 10.4 Performance appraisal and compensation
- 10.5 International labor relations
- 期末考试
Taught by
Deng Jun, Huang Xianming, and Wang YIng
