1. Course content:
1) Discuss how cultural variables combine with international factors to influence steps and behavior of; business management in an international context.
2) Explore how managers can carry out market and brand operations and formulate and implement international strategies from a global perspective.
2. Course objectives:
1) Improve students’ cross-cultural; communication literacy and global management awareness and ability, and broaden their international horizons through theoretical and model learning.
2) Cultivate students’ insight; and operation ability in international business and the ability to formulate and implement internationalization strategies for enterprises through cases.
3) Moral education in cases to cultivate students’ sense; of responsibility, mission, and honor for Chinese companies’ globalization; through cases.
3. Course features:
1) Strong practical and application-oriented course content.
2) Rich cases covering a wide range of areas.
3) The course uses the; latest cases and reliable data;, which are of high reference value.
4) The course is in; full English.
The course is divided into four content modules as follows:
1. Background and Responsibility of Global Management
1) Environment of Global Managers (political, economic, legal, technological, and cultural)
2) Roles and Contributions of China and Chinese Companies in Globalization
3) CSR, CSV, and Sustainable Development of Enterprises
2. Intercultural Communication and Management
1) Basic Concepts of Culture and Intercultural Communication
2) Intercultural Theories
3) Intercultural Communication and Global Management
4) Intercultural Negotiation and Management
3. Global Market and Brand Operation
1) Relevant Theories of Global Market
2) Relevant Concepts and Models of Global Brands
3) Case Studies
4. Development and Implementation of Internationalization Strategies
1) Decision Making: Analysis of Motivation and Pathways for "Going; Global"
2) Relevant Theories and Models of Internationalization Strategy Decision Making
3) Entry Modes
4) Strategic Alliances
