People from different cultures usually perceive the world differently. That might be the biggest challenge for intercultural communication. Do you know Chinese people normally think there are seven colors in the rainbow while the British people take six colors for granted? Also, have you ever heard that the Germans usually use feminine adjectives, like beautiful and elegant, to describe a bridge, while the Spanish people tend to use masculine words like strong and long? Being aware of intercultural differences and analyzing them so as to adapt your communication to a different culture is never an easy thing. If that is the case, welcome to join our course.
Through multi-disciplinary and multi-dimensional perspectives, this course is targeted at helping students:
1. Understand cross-cultural theories, and cultural characteristics and formation process of Chinese and Western civilizations;
2. Master the tools of observation, analysis, comparison and evaluation of cultural differences, and form cross-cultural awareness;
3. Apply cross-cultural communication strategies to properly handle cross-cultural misunderstandings and conflicts caused by cultural differences;
4. Use English effectively to participate in international academic exchanges in a cross-cultural environment;
5. Cultivate and enhance critical thinking ability and humanistic quality.
