This course is created for purposes of both business case study and English language study. Upon completing the course, students will be able to:
1. Learn the basics of frequent business topics, including marketing, international trade, e-commerce, human resource management, business ethics, communication in business, customer service, and competition.
2. Understand real business activities, the latest successful business philosophy and company values.
3. Practice skills of English reading, listening, and writing constantly. Be Equipped with relevant business terms and expressions, and be able to use them in the workplace.
4. Improve critical and creative thinking by participating in situational discussions.
5. Get inspired by the professors from diverse academic backgrounds, as well as learners from all walks of life in different places.
There are eight units in this course. Each unit is taught by one of the course team with expertise in respective field. The learning pack of EACH unit includes a case reading, an additional in-depth reading, PowerPoint slides, three video lectures, two discussions, and the quiz. At the end of the course, there will be a final exam.
