100 Most Popular Courses for November

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

XuetangX

Comprehensive Business English

Shanghai University of International Business and Economics via XuetangX

Go to class Write review

Overview

 

The course of Comprehensive Business English focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. This course covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. The course provides you with a synergetic learning experience in enhancing their cross-cultural business communication skills.

Learning Outcomes

After completing the course, you will achieve the following outcomes. You will be able to 

•  Demonstrate an understanding of different elements in business world. 

•  Understand some basic business concepts and current issues.

•  Have a fairly good command of key business terminology. 

•  Develop reading, listening and discussion skills in a wide range of business situations

•  Become familiar with various forms of effective business communication. 

•  Develop creativity, critical and analytical thinking in specific business case study. 

•  Produce and understand basic business documents. 

•  Enhance their cross-cultural awareness and skills 

•  Build the confidence in using business English and increase their career prospects.

 

Required and Recommended Books and Magazines:

Market leader 3rd Ed by David Cotton, David Falvey and Simon Kent, published by Pearson Education Limited ,Copyright 2016.

English Language Adaptation Edition Experiencing Business English Course book 3, edited by Wang Yanyan and etc., published by Higher Education Press Limited Company, Copyright 2020.

 

Recommended Journals

Financial Times, Business Week, China Daily and etc.

 

Scheme of Work

Week Topic Activities and Assignments

1 Brands Case study 1+Quiz 1 

2 Travel Case study 2+Quiz 2 

3 Change Case study 3+Quiz 3

4 Organization Case study 4+Quiz 4

5 Advertising Case study 5+Quiz 5

6 Money Case study 6+Quiz 6

7 Cultures Case study 7+Quiz 7

8 Human Resources Case study 8+Quiz 8

9 International Market Case study 9+Quiz 9

10 Ethics Case study 10+Quiz 10

11 Leadership Case study 11+Quiz 11

12 Competition Case study 12+Quiz 12

Syllabus

  • Unit 1 Brands
    • 1 Introduction
    • 2 Language Study
    • 3 Brand brief: brand management
    • 4 Meeting skills
    • 5. Case study
  • Unit 2 Travel
    • 1 Introduction
    • 2. Language study
    • 3.Travel Topic: business travellers' needs
    • 4 Telephoning skills
    • 5. Case study
  • Unit 3 Change
    • 1.Introduction
    • 2.Language study
    • 3.Business Topic: Adaptation during uncertain times
    • 4.Meeting managing language and skills
    • 5. Case study
  • Unit 4 Organization
    • 1. Introduction
    • 2.Language study
    • 3. Business Topic: Different Organizations
    • 4. Socializing skills
    • 5. Case study
  • Unit 5 Advertising
    • 1. Introduction
    • 2.Language study
    • 3. Business Topic: Creating an Ad
    • 4. Presentation skills
    • 5. Case study
  • Unit 6 Money
    • 1.Introduction
    • 2.Language study
    • 3. Business Topic: investment
    • 4. Skills:
    • 5. Case study
  • Unit 7 Cultures
    • 1. Introduction
    • 2. Language study
    • 3. Business Topic: Culture Shock
    • 4. Skills:social interaction
    • 5. Case study
  • Unit 8 Human Resources
    • 1. Introduction
    • 2. Language study
    • 3. Business Topic:HR functions
    • 4. Skills:getting information on the telephone
    • 5. Case study
  • Unit 9 International Market
    • 1. Introduction
    • 2. Language study
    • 3. Business Topic:Trade Internationally
    • 4. Skills:
    • 5. Case study
  • Unit 10 Ethics
    • 1. Introduction
    • 2. Language study
    • 3. Business Topic:
    • 4. Skills
    • 5. Case study
  • Unit 11 Leadership
    • 1. Introduction
    • 2. Language study
    • 3. Business Topic：
    • 4. Skills
    • 5. Case study
  • Unit 12 Competition
    • 1. Introduction
    • 2. Languge study
    • 3. Business Topic
    • 4. Skills
    • 5. Case study

Taught by

Wang Yanyan, Zhou Qinqin, Lei Chunlin, Xia Beibei, Sang Huimin, and CAI Li

Tags

Reviews

Start your review of Comprehensive Business English

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.