Through the explanation of business terms and knowledge, this course tries to help learners to build a basic business knowledge framework, expand business vocabulary, improve international business communication skills, and lay a foundation for further in-depth learning offline. It also aims at helping learners to prepare for the BEC Higher.
This course contains twelve modules. Each module contains three sections: business terms, business knowledge, and BEC Higher preparation. The business knowledge sections highlight the economic and trade theories necessary for the management of industrial and commercial enterprises in an international environment, including operations management, market management, human resource management, financial management, and corporate social responsibility; business terms sections mainly focus on the key business terms in the above business scenariosï¼›BEC higher preparation sections introduce how to prepare for BEC Higher reading, writing, listening and speaking.
The course is mainly designed for third year college students of business English majors. It is also suitable for students who are preparing for BEC Higher and employees who want to start a career in business.