本课程通过商务知识和商务表达模块的讲解和练习,帮助学习者构建基本的商务知识框架,拓展商务词汇,提高国际商务沟通能力,为线下进一步深入学习打下基础;通过BEC高级考试备考模块的讲解,使学习者熟悉BEC高级考试的题型特点、常考场景和应考策略,并为线下深度学习打下基础,有助于混合教学模式的开展,以进一步促进教学改革。
本课程包含十二个单元,每个单元包含商务知识、商务表达和BEC高级备考三个模块。商务知识重点概述在国际环境下工商企业经营管理所需的经贸理论,主要包含运营管理、市场经营、人力资源管理、财务管理和企业社会责任等内容;商务表达主要关注对上述商务场景中重点专业词汇的理解;BEC高级备考部分分别介绍BEC高级阅读、写作、听力和口语等考试策略。
本课程内容丰富,案例生动,练习实践性强。主要选修对象为普通高校商务英语专业大三的学生,备考BEC高级的国际贸易、国际经济、工商管理等相关专业的学生,以及从事和即将从事商贸工作的相关人员。
Overview
Syllabus
- 1. What is business?
- What is business?
- Motives and Functions of a Business
- BEC高级阅读备考1
- 2. Selecting a Form of Business Ownership
- Terms Related to Business Ownership
- Selecting a Form of Business Ownership
- BEC高级阅读备考2
- 3. Corporate Social Responsibility
- Terms Related to Corporate Social Responsibility
- Corporate Social Responsibility
- BEC高级阅读备考3
- 4. Management
- Terms Related to Management
- Management
- BEC高级写作备考1
- 5. Organizational Structure
- Accountability in an Organization
- Organizational Structure
- BEC高级写作备考2
- 6. Work and Motivation
- Terms Related to Work and Motivation
- Work and Motivation
- BEC高级写作备考3
- 7. Human Resources Management
- Compensation Packages
- Human Resources Management
- BEC高级听力备考1
- 8. Products
- Terms Related to Products
- Products
- BEC高级听力备考2
- 9. Distributing Products
- Types of Retailers and Wholesalers
- Distributing Products
- BEC高级听力备考3
- 10.Promotion
- Terms Related to Promotion
- Promotion
- BEC高级听力备考4
- 11. Accounting and Financial Analysis
- Terms Related to Accounting
- Accounting
- BEC高级口语备考1
- 12. Financing
- Terms Related to Financing
- Financing
- BEC高级口语备考2
Taught by
Jingzhi Zheng and Fenghua Cai