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LinkedIn Learning

SEO Foundations

via LinkedIn Learning

Overview

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Syllabus

Introduction
  • Leveraging search to accomplish your business goals
1. Overview of SEO
  • What is search engine optimization?
  • Reading search engine result pages
  • How SEO affects your business
2. Keywords: The Foundation of SEO
  • Planning and researching your SEO keywords
  • Analyzing SEO keywords and leveraging keyword attributes
  • Mapping SEO keyword distribution and continually evaluating
3. Content Optimization for SEO: How Search Engines and People View Webpages
  • Outlining content optimization
  • Optimizing site structure
  • Optimizing on-page elements
4. Content Optimization: Technical SEO
  • Interpreting the code behind webpages for SEO
  • Outlining how search engines index content
  • Working with canonical URLs and redirects: Technical SEO
  • Leveraging structured data: Technical SEO
  • Using Google Search Console for SEO
  • Using the Google Page Experience signal and Core Web Vitals
  • Planning content over the long term
5. Link Building and Measurement Strategies
  • Outlining the importance of links for SEO
  • Building links for SEO
  • Measuring SEO performance
  • Analyzing keywords and links
Conclusion
  • Using your SEO foundational knowledge

Taught by

David Booth

Reviews

4.8 rating at LinkedIn Learning based on 578 ratings

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