Develop Your Marketing Skills

Courses under this program:
Course 1: Marketing Foundations
-Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Course 2: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 3: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 6: Social Media Marketing Foundations
-Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 7: Marketing Tools: Digital Marketing Tools and Services
-Learn about top digital marketing tools and why choosing the right tool or service is so important.

Course 8: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Course 9: Building an Integrated Online Marketing Plan
-Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.