Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Overview
Syllabus
Introduction
- Make social media more effective for your business
- Establishing your social media strategy
- Conducting a social media audit
- Using data to understand your social media strengths
- Analyzing your SWOT and adapting your social media plan
- Facebook: The mass media of social platforms
- Engage customers visually on Instagram
- Twitter: Real-time news, video, and customer service
- LinkedIn: Social networking for business professionals
- YouTube: Video, influencers, ads
- How Pinterest is becoming the new digital mall
- Snapchat: Showcase your brand's creativity
- Engage young audiences on TikTok
- Refining your company's content mix
- How to create stories
- Optimizing paid, earned, shared, and owned media
- Next steps
Taught by
Martin Waxman
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Reviews
1.0 rating, based on 1 Class Central review
4.6 rating at LinkedIn Learning based on 3647 ratings
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This course was very useful. I learned a lot from this course. I learned my new scales very well. Thank you for such a nice course.Digital marketing is currently the most popular digital marketing, we can promote and expand our business all over the world with everything in the reach of the present world, mobile laptops, it is very beneficial for us and it is impossible to improve our business nowadays.
