Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
- Learn the foundational skills of social media marketing.
- Utilize social tools for business and government.
- Discover how to advertise on social platforms and measure effectiveness.
