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Social Media Marketing: Managing Online Communities

via LinkedIn Learning

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Overview

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Syllabus

Introduction

Build your online community using social media

1. Introduction to Community Building

What is community management?
Why build your own community?

2. Building Your Online Community

Building your strategy
Leveraging social media to build your community
Best practices for community building

3. Growing Your Online Community

Creating content to grow your community
Boosting engagement in your community
Finding your brand influencers
Promoting your community

4. Measuring Your Success

Scaling your community
Measuring your community's growth
Determining your impact as a community manager

5. Tools for Community Management

Understanding tools for community management

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 985 ratings

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