Social Media Marketing with Facebook and Twitter

Introduction

• How social media can help you meet your business goals
• Connecting with customers using Facebook and Twitter

1. Getting Strategic with Facebook and Twitter

• Developing your social media marketing strategy
• Developing your content strategy for social media
• Setting goals to measure success

2. Growing Your Professional Brand

• Leveraging the basics to grow your professional brand
• Defining your audience on Facebook and Twitter
• How to network authentically online
• Establishing yourself as a thought leader with content

3. Building Community on Facebook and Twitter

• Building an online community
• Building a community on Facebook
• Building a community on Twitter
• Identifying what content to post on social media
• How to boost engagement with Facebook and Twitter
• Connecting with influencers to grow your community

4. Driving Business Growth with Social Media Marketing

• Embracing storytelling
• Storytelling methods on Twitter
• Integrating customer service
• Optimizing conversions in Facebook and Twitter

Conclusion

• Determining your next steps