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CreativeLive

Mastering Facebook Groups: Building Your Online Community

via CreativeLive

Overview

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AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Understand the Importance of Building a Community around your business.
  • Build a Strategy for your Community.
  • Create and name your Facebook Group.
  • Ask the right questions to build your email list.
  • Build engaging content.
  • Manage your community like a pro.
  • Accurately measure the success of your community.
  • Build a powerful team and outsource work.
  • Monetize your community.

ABOUT DIEGO'S CLASS:

A Facebook group is one of the leading ways to create brand credibility online, build your email list and network with your audience. However, launching and managing your group successfully can be complex and growing your community requires in-depth knowledge of how to make the platform work to your advantage.

This class will teach you how to create a thriving Facebook group from scratch, attract a high-quality audience, measure the success of your group as you grow, outsource projects to freelancers and how to monetize your online community so that you can make a profit from your efforts.

WHAT YOU WILL LEARN:

  • How to define who your target market is
  • How to define goals and KPIs to determine if your community is successful
  • How to configure and create your Facebook Group
  • How to build a strategy based on your mission, goals and guiding principles
  • What type of content helps you to increase engagement with your community
  • How to use tags and units to help your community find content
  • How to make new members feel welcomed and start interacting with your community
  • 5 rules to making your community thrive
  • The different ways you can organically grow your community
  • How to define clear rules, manage conflict and moderate your community
  • How to outsource content creation for your group

WHO THIS CLASS IS FOR:

  • People with personal brands wanting to build an online presence
  • Businesses wanting to reach an online audience
  • People with a Facebook group looking to monetize their community
  • Freelancers wanting to learn how to build online communities
  • Social media experts wanting to add to their skill set
  • Entrepreneurs wanting to make a profit from an online network
  • Brands wanting to build their email lists
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Content Marketers looking to create targeted content
  • Anyone wanting to start a career in community management
  • All levels of experience

ABOUT YOUR INSTRUCTORS:

Facebook community expert who built the largest global online community of 25k+ and runs a successful newsletter with 12k+ subscribers. Diego Rios started a digital marketing agency specializing in real estate, where he helped to sell $10M+ in properties.

Syllabus

  • Introduction To Building An Online Community With Facebook Groups
  • Exercise
  • What Are Your Community Goals, Key Results And Activities
  • Why Are You Starting A Community
  • Who Is Your Audience And How To Define It
  • How To Build Community Goals, Key Results And Activities
  • Quiz Chapter 2
  • Exercise
  • How To Create Your Facebook Group
  • How To Name Your Facebook Group
  • Introduction to Facebook Groups
  • Quiz Chapter 3
  • Using Topics And Guides To Answer Your Questions
  • Build Content That Engages With Your Community
  • Engage With Your Community Members And Be Active
  • How To Build A Content Strategy For Your Community
  • Quiz Chapter 4
  • Golden Rules Of A Thriving Community
  • What Are Your Guiding Principles And Rules
  • Welcome New Members
  • How To Moderate Conversations Among Members And Manage Conflict
  • How To Use Questions To Build An Email List And Understand Your Community Better
  • Quiz Chapter 5
  • How To Monetize Your Community
  • How To Grow Your Community
  • How To Filter New Members To Qualify New Members Requests (5;12)
  • Quix Chapter 6
  • Metrics And Reports To Measure Your Facebook Groups
  • Measure How Your Community Is Aligning With Your Business Goals
  • Quiz Chapter 7
  • Facebook Power Admin Groups
  • Getting Facebook Community Management Certification
  • Where You Can Get Help From The Fiverr Community Of Experts
  • Quiz Chapter 8
  • Conclusion
  • Final Quiz

Taught by

Diego Rios

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