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CreativeLive

Facebook Chatbots: Generate Leads and Sales Effectively

via CreativeLive

Overview

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Build and optimize high-converting, complex chatbots using Mobile Monkey.
  • Build customer support chatbots to maintain ongoing customer relationships.
  • Use chatbots to generate leads and increase sales for webinars and event registrations, to promote your educational resources and to elevate your lead-generation businesses.
  • Understand the advantages of Facebook Messenger marketing.
  • Use psychological concepts likability, commitment and reciprocity to make your bots more effective.
  • Use formulas for incentivizing customers including Lifetime Value and Customer Acquisition Cost.
  • Build a Mobile Monkey drip campaign and know the fundamentals of Facebook bot compliance.
  • Understand the workings of Facebook Messenger ads including best practices and how to create an effective campaign.

ABOUT ISAAC’S CLASS:

The top 1% of digital advertisers know that Facebook chatbot marketing is exploding. Among advertising concepts that are new and trending, the use of Facebook Chatbots is an aspect of digital advertising that is steadily on the rise - and for good reason. This incredibly effective method of advertising is easy to build, requires little maintenance and allows you to test different marketing messages for less money than any other channel.

In this class, you will learn how to build high-converting Facebook chatbots with the renowned Mobile Monkey software and set up a successful chatbot drip campaign. Packed with practical examples that you can apply to your business, the class also covers psychological principles of persuasion, the ins and outs of Facebook Messenger marketing and how to become a Mobile Monkey pro-user by learning how to build profitable chatbots through the powerful software.

WHAT YOU WILL LEARN:

  • How chatbot marketing is different from other marketing channels
  • Who can benefit from using chatbots with Mobile Monkey on Facebook Messenger
  • Practical strategy examples for e-commerce bots
  • Structure incentive offers for your customers to promote your products and services through referrals
  • Psychological principles of persuasion in effective bot design
  • The fundamentals of Mobile Monkey bot builder including how to understand your audience
  • How to use the RSS blaster in Mobile Monkey
  • How to use lead magnets to build your contact list and set up SMS notifications from Facebook Messenger leads

WHO THIS CLASS IS FOR:

  • Agencies who want to increase their offering
  • In-house marketers who deal with strategy and expansion
  • Small business owners and startups who want to generate more leads
  • E-commerce brands looking to increase online sales
  • Lead-generation affiliate marketers
  • Anyone wanting to start a career in Facebook marketing
  • SEO specialists wanting to diversify their skillset
  • Web programmers, designers, front end and full stack developers
  • Freelancers and businesses already working with Facebook Ads
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Content Marketers
  • All levels of experience

SOFTWARE USED:

Mobile Monkey

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.

Syllabus

  • Welcome to Facebook Messenger Chatbot Masterclass
  • What is Messenger Marketing
  • Advantages to Using Facebook Messenger Marketing
  • How is Chatbot Marketing Different Than Other Marketing Channels
  • Who Can Use Messenger Bots to Their Advantage
  • Quiz - Chapter 1
  • Ecommerce Chatbot Strategies
  • Webinar - Event Registrations Using Chatbots
  • Lead-gen Chatbot Strategies
  • Using Chatbots to Promote Educational Resources
  • Using Chatbots to Stay in Touch With Your Customers
  • Calculating LTV and CAC to Formulate Incentive Plans
  • Ideas for Incentive Structures to Promote Through Facebook Chatbots
  • Quiz - Chapter 2
  • Commitment and Consistency in Chatbot Design
  • Increasing Customer Value With Reciprocity
  • Using Social Proof to Build Trust and Identity
  • Likability - Your Secret Weapon to Successful Bot Marketing
  • Using Scarcity to Drive Your Customers to Convert Faster
  • Understanding the Fogg Behavior Model and How to Use It to Your Advantage
  • Quiz - Chapter 3
  • What is Mobile Monkey
  • Creating a Mobile Monkey Account and Connecting Your Facebook Page
  • Viewing Active Bots and Adding Users
  • Create Your First Chatbot
  • Quiz - Chapter 4
  • Widgets, Page Flow and Organization
  • Understanding Q&A and What They're Used For
  • Adding Q&A Items
  • Understanding Unanswered Questions
  • Configuring and Editing Bot Builder Settings
  • All About the Text Widget
  • All About the Image Widget
  • All About the Form Widget
  • All About the Quick Question Widget
  • All About the GIF Widget
  • All About the Attachment Widget
  • All About the Attribute Widget
  • All About the Connection Widget
  • All About the Email Widget
  • All About the Gallery Widget
  • All About the List Widget
  • All About the Navigate Widget
  • All About the Typing Widget
  • All About the Video Widget
  • Quiz - Chapter 5
  • What's a Chat Blast Anyway
  • A Few Useful Chat Blaster Use Cases
  • Chat Blasting Vs. Drip Campaigns
  • Planning Four Chat Blast Ideas - Part 1
  • Planning Four Chat Blast Ideas - Part 2
  • Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
  • Building Our Coupon Chat Blast
  • Testing Our Chat Blast Before Blasting
  • Launching Our First Chat Blast- Naming, Audience, Page and Purpose
  • Building a Chat Blast to Drive Phone Calls
  • Building Our New Product Line Chat Blast
  • Building Our Competitive Advantage - Awareness Chat Blast
  • Analyzing Chat Blast Results
  • Why Are Lead Magnets Important
  • Installing Your Chat Widget on a WordPress Site
  • Installing Your Chat Widget on a Shopify Site
  • 58: Installing Your Chat Widget Through Google Tag Manager
  • Link to Messenger and Adding It to Emails and Blogs
  • Adding the Checkbox Plugin to Your Web Forms
  • How to Use Facebook Comment Guards
  • Creating Facebook Messenger Landing Pages
  • Quiz - Chapter 7
  • What Are Facebook Messenger Ads
  • Messenger Ads Best Practices and Sample Strategies
  • Creating a New Messenger Ad Campaign in Facebook
  • Designing a Messenger Ad
  • Completing Messenger Campaign Creation in Facebook Ads Manager
  • Drafting Our Mobile Monkey Messaging Campaign Blueprint
  • Creating and Naming All Our Pages in Mobile Monkey
  • Building Our Messenger Landing Page in Mobile Monkey
  • Finishing All the Other Facebook Messenger Bot Pages
  • Duplicating Your Ad Groups to Try Different Targeting Settings
  • Setting Up Mobile Monkey Q&A and Other Loose Ends
  • Quiz - Chapter 8
  • What Are Audiences in Mobile Monkey
  • Creating an All Contacts and Gender Based Audience
  • Timezone and Last Active Based Audiences in Mobile Monkey
  • Creating an Audience Based on a Custom Variable
  • What Are Drip Campaigns and Drip Campaign Best Practices
  • Practical and Useful Drip Campaign Ideas
  • Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)
  • Creating and Launching Our First Mobile Monkey Drip Campaign
  • RSS Feed Step by Step and Best Practices (11.1)
  • Quiz - Chapter 11
  • What Are Connections and When Would You Use Them
  • Creating a Connection to Google Sheets (12.2)
  • Creating a Connection to Gotowebinar
  • Send New Leads to Your CRM - Hubspot
  • Send an SMS to Your Sales Team When a Contact Requests a Callback
  • Quiz - Chapter 12
  • Contacts - Searching, Exporting and Deleting
  • Audiences in Mobile Monkey
  • Forms - What They Are and How to Use Them
  • Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics
  • What You Need to Know About Staying Compliant With Facebook (14.1)
  • Getting Approved for Subscription Messaging (14.2)
  • Thank You, Getting Help, Final Thoughts
  • Final Quiz

Taught by

Isaac Rudansky

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