Become a Content Strategist

Courses under this program:
Course 1: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 2: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 3: Building an Integrated Online Marketing Plan
-Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

Course 4: Creating an Editorial Calendar
-Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.

Course 5: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 6: UX Foundations: Content Strategy
-Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.

Course 7: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.

Course 8: Shane Snow on Storytelling
-LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.

Course 9: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 10: Content Marketing: Newsletters
-Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Course 11: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.