Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.
Overview
Syllabus
Introduction
- Why an editorial calendar matters
- Planning for content production needs
- Planning for content distribution needs
- Planning for departmental needs
- Types of editorial calendars
- Determine the focus of an editorial calendar
- Create helpful labels for the editorial calendar
- Set a timeframe for the editorial calendar
- Organize contributors to the editorial calendar
- Choosing the right calendar tool
- Using Google Sheets as an editorial calendar
- Using Trello as an editorial calendar
- Using Airtable as an editorial calendar
- Integrating WordPress with an editorial calendar
- Keeping an editorial calendar updated
- Monitoring campaign performance on an editorial calendar
- Planning to repurpose content
- Improving an editorial calendar over time
Taught by
Brian Honigman