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LinkedIn Learning

Marketing Foundations

via LinkedIn Learning

Overview

Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Syllabus

Introduction
  • Marketing is a powerful tool for business
1. Understanding Marketing's Role
  • Marketing in an organization
  • Understanding the planning process
  • Assembling the team
  • Creating the marketing plan
2. Analyzing Your Business
  • Focusing on your core business
  • Determining your marketing plan's scope
  • Researching the competition
  • Analyzing your products
  • Analyzing your customers
3. Developing Your Strategy
  • Segmenting your customers
  • Targeting your customers
  • Positioning your message
4. Developing the Tactical Phase
  • Creating the right products and services
  • Setting prices
  • Communicating price
  • Setting promotional objectives
  • Sending your promotional message
  • Understanding distribution channels
Conclusion
  • Measuring results
  • Aligning the organization
  • Next steps

Taught by

Drew Boyd

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4.7 rating at LinkedIn Learning based on 1614 ratings

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