This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.
Overview
Syllabus
- Hospitality Marketing Essentials
- This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.
- Hospitality Integrated Marketing Channels
- This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.
Taught by
Dubai College of Tourism
