Hospitality 301: Hospitality Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. This course contains brief, engaging lessons and self-assessment quizzes in a self-paced format that can help you get ahead on your degree.
Overview
Syllabus
- Ch 1. Basics of Hospitality Marketing
- Ch 2. Hospitality Industry Trends
- Ch 3. Hospitality Marketing Research
- Ch 4. Consumer Behavior in the Hospitality Industry
- Ch 5. Hospitality Market Segmentation
- Ch 6. Pricing for the Hospitality Industry
- Ch 7. Hospitality Marketing Channels
- Ch 8. Hospitality Marketing Strategies
- Ch 9. Advertising for Hospitality
- Ch 10. Hospitality Industry & Public Relations
- Ch 11. Selling for the Hospitality Industry
- Ch 12. Hospitality Marketing & Technology
- Ch 13. Required Assignments for Hospitality 301
- Ch 14. Studying for Hospitality 301
