Marketing 301 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
Overview
Syllabus
- Ch 1. Foundations of Marketing Research
- Ch 2. The Marketing Research Process
- Ch 3. Qualitative Research in Marketing
- Ch 4. Quantitative Research in Marketing
- Ch 5. Causal Research in Marketing
- Ch 6. Secondary & Syndicated Research in Marketing
- Ch 7. Basics of Data Analysis
- Ch 8. Data Analysis in Marketing Research
- Ch 9. Data Patterns in Marketing Research
- Ch 10. Trends & Issues in Marketing Research
- Ch 11. Marketing Research Reports & Presentations
- Ch 12. Required Assignments for Marketing 301
