Marketing 303 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
Overview
Syllabus
- Ch 1. Global Marketing Fundamentals
- Ch 2. Competing in the Global Marketplace
- Ch 3. Global Marketing Techniques
- Ch 4. Globalization of Business
- Ch 5. Global Market Entry Strategy
- Ch 6. Global Trade Policies & Regulation
- Ch 7. Global Market Research Strategies & Overview
- Ch 8. Global Competition & Emerging Markets
- Ch 9. Ethics in Global Marketing
- Ch 10. Overview of Global Management
- Ch 11. Required Assignments for Marketing 303
