Business 102: Principles of Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. You'll learn from expert instructors who break down the basics of marketing in a way that's easy to understand. Take this course to get ahead on your degree.
Overview
Syllabus
- Ch 1. Marketing Philosophies and Ethics
- Ch 2. Competitive Advantage
- Ch 3. The Marketing Environment
- Ch 4. International Marketplace
- Ch 5. Consumer Decision Making
- Ch 6. Business Marketing and Marketing Research
- Ch 7. Segmentation and Product Marketing
- Ch 8. Managing a Product and Retailing
- Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
- Ch 10. Promotion, Advertising and Public Relations
- Ch 11. Selling and Pricing Strategy
- Ch 12. Studying for Business 102
