Whether you want to supplement what you're learning in class or learn something new about marketing, our Intro to Marketing course can help. Test your understanding of the lesson material or prepare for an upcoming test by taking the multiple-choice quizzes.
Overview
Syllabus
- Ch 1. Marketing Philosophies and Ethics
- Ch 2. Competitive Advantage
- Ch 3. The Marketing Environment
- Ch 4. International Marketplace
- Ch 5. Consumer Decision Making
- Ch 6. Business Marketing and Marketing Research
- Ch 7. Segmentation and Product Marketing
- Ch 8. Managing a Product and Retailing
- Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
- Ch 10. Promotion, Advertising and Public Relations
- Ch 11. Selling and Pricing Strategy
